Recently I wrote about a scientific principle behind this. When brands consistently repeat themselves, customers perceive this as a steady “personality” and form a parasocial relationship with the brand. Research shows these relationships can be as fulfilling as real life relationships! Shameless self-plug: Feel free to check out my post here https://cherylw.substack.com/p/punch-the-monkey?r=1e5u4v&
Recently I wrote about a scientific principle behind this. When brands consistently repeat themselves, customers perceive this as a steady “personality” and form a parasocial relationship with the brand. Research shows these relationships can be as fulfilling as real life relationships! Shameless self-plug: Feel free to check out my post here https://cherylw.substack.com/p/punch-the-monkey?r=1e5u4v&
Yes sure. Will check it out