Craft Headlines That Convert: 10 Proven Formulas 🎯
Transform Your Ads with Headlines That Sell
Hi, this is Arun from Brand Tribe. We are back after the break. Welcome to 2025. We talk about growth and more intelligent approaches to your paid and email marketing. I also extend a warm welcome to the 517 new subscribers who have joined our community of over 55,000 DTC company owners and CEOs who regularly read our emails.
Crafting compelling ad headlines is a crucial aspect of any successful marketing campaign. The headline is often the first point of contact between a brand and its audience, serving as a gateway to capturing attention and driving engagement. In this newsletter, we delve into the art and science of creating killer ad headlines that not only grab the reader's attention but also compel them to take action.
The Problem-Solution Formula
Example: “Struggling with Back Pain? Here’s the Pillow Doctors Recommend!”
Why It Works: This formula directly addresses a pain point that your audience is facing and presents a solution. It creates an instant connection by showing empathy and offering help.
Curiosity-Driven Headlines
Example: “What’s the Secret to Glowing Skin? You’ll Never Guess!”
Why It Works: Humans are naturally curious. This type of headline teases valuable information without giving it away, prompting the reader to click and find out more.
The “How-To” Hook
Example: “How to Lose 10 Pounds Without Giving Up Chocolate”
Why It Works: “How-to” headlines position your content as practical and actionable. They promise a clear benefit, often with a surprising or easy twist.
Specific Numbers and Lists
Example: “5 Easy Steps to Declutter Your Home”
Why It Works: Numbers catch attention because they set expectations. They also promise concise, structured information, which feels easier to consume.
Social Proof and FOMO (Fear of Missing Out)
Example: “Join 50,000 Happy Customers Using Our Fitness App!”
Why It Works: People trust what others are doing or recommending. Highlighting social proof creates credibility, and FOMO motivates action because no one wants to feel left out.
Bold Promises
Example: “Make $1,000 a Month with Just 5 Hours of Work!”
Why It Works: Bold claims grab attention and set high expectations. The key is to ensure your promise is credible and backed by evidence.
Command Statements
Example: “Stop Overpaying for Flights—Find the Best Deals Here!”
Why It Works: Command headlines use direct, action-oriented language that motivates readers to take immediate action, making the next step clear and urgent.
Ask a Question
Example: “Tired of Sleepless Nights? Want to Wake Up Refreshed?”
Why It Works: Questions engage readers by making them think about their needs or problems. If they resonate, they’ll want to know more about the solution you’re offering.
Scarcity Headlines
Example: “Only 3 Spots Left for Our Exclusive Masterclass—Reserve Yours Now!”
Why It Works: Scarcity creates urgency. Limited availability encourages people to act quickly rather than risk missing out.
Emotion-Driven Headlines
Example: “Feel Confident in Your Skin Every Day”
Why It Works: Emotions are powerful motivators. By tapping into your audience’s feelings—whether it’s joy, relief, or confidence—you can create a deeper connection that drives engagement.
Ready to transform your ad game? Start experimenting with these formulas, tailoring them to your audience’s needs, and watch your engagement rates soar!
P.S. Which headline formula do you plan to try first? Reply to this newsletter: We would appreciate hearing your opinions.
Cheers,
—Team Brand Tribe